WHAT WE DO

WE FRANCHISE, OPERATE & SCALE AFFORDABLE QUALITY BRANDS IN THE MIDDLE EAST REGION

By franchising and integrating promising brands into Amara’s ecosystem, we help brands to unlock their full potential – so that they can increase their presence globally and extend their products availability for consumers in the Middle East.

Tell us about your Business
Middle East and North Africa Map

THIS IS HOW WE DO IT

We are FAST, FORWARD THINKING & DISCIPLINED

We learn about your business, hear your goals, and understand what's important to you. We will discuss and explore the potential of your brand. We would get back to you with an initial evaluation of your brand and agree on next steps.

1. MEET THE
TEAM

2. ANALYSIS &
DEEP DIVE

We will deep dive into your products, pricing, brand, culture, financial and operational performance. Based on our enhanced knowledge of your business, we will assess its feasibility and viability for the markets we operate in and determine the fitness for our portfolio and capabilities.

Based on the analysis, if the business initially meets our criteria, we will articulate the regional brand strategy including market penetration strategy, key milestones, competitive landscape, marketing strategy, pricing strategy, etc.

3. STRATEGY
DEVELOPMENT

4. CLOSING &
ROLLOUT

Lastly, we will sign the franchising agreement and formalize the business relationship. We will work with you to implement the regional brand strategy. With the whole process taking only a few weeks, you will quickly be able to ship your products to us.

WHAT WE ARE LOOKING FOR

EMERGING BRANDS WITH POTENTIAL
TO BECOME
LEADING HOUSEHOLD NAMES

Brand Standing Out
Offers a competitive advantage
Constant Growth Bar Graph
Has healthy margins
5 Star Product Review
High product quality & reviews
Brand Occupying the Central Position in its Category
Has a category leading brand positioning
Business Process leading to High Growth
Demonstrates strong performance & growth potential
Pricing Strategy Document
Follows affordable quality pricing strategy

WHY US

WE ARE FAST, FORWARD THINKING & DISCIPLINED

We know firsthand what it takes to build and scale a business: the purpose, investment and relentless determination for success. We apply excellent market understanding with entrepreneurial spirit fueled by growth mindset coupled with experienced and ambitious management style. That’s why franchising to us means obtaining an unparalleled access to the Middle East region.
Let’s build a long-term value creation and reach new heights together.

Get to know us
MENA (Middle East and North Africa) Letters

AMARA GROUP AT A GLANCE

2023
OPENED FOR BUSINESS
2+
BRANDS
2+
LOCATIONS
30+
TEAM MEMBERS

WHERE WE ARE

RIYADH BORN

READY TO FRANCHISE?

GET IN TOUCH

Let's accelerate and amplify your brand.
Get started by giving us information about yourself and your brand.

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